Far South West Immersive

The world is in the midst of a rapid transformation, accelerated by ground breaking immersive technologies like virtual reality and AI. But how can these breakthroughs work to create social, economic and cultural benefits for real communities? That’s the mission of our clients Far South West Immersive – led by innovators at Falmouth University, the University of Plymouth, and the University of Exeter.

Our brief has been to turn an inspiring idea and body of practice into a recognisable, high profile movement. We shaped a strong narrative for the consortium through our ‘Big Ideas’ process and turned it into a brand identity which is all about interconnections. Our brand film and carefully crafted central hub website now helps FSWI foster new relationships and support events and research across a region with a fast-growing reputation for creative technology.