Storal Learning
How do we transform a growing group of premium nurseries into a market leading education brand?
Every child has a different story to tell
CLIENT
Storal Learning
Brand Identity
Copywriting
Editorial
Marketing
Photography
EXPERTISE
Our pioneering early years client is on a mission to transform nursery schooling from just a childcare option to a vital first stage in a child’s educational journey. Storal nurseries always offer richly stimulating, environmentally inspired learning spaces – but until now they’ve each presented a slightly different story and image to parents. Our job was to create a premium, unifying brand identity while preserving each nursery school’s unique values and personality.
With aspirational parents in mind, we created a powerful narrative of personalisation “Every child has a different story to tell”. A simple typographical logotype then evokes other confident, premium brands and that’s complemented with a design system which is all about ‘Scandi Mum’ values – earthy tones, soothing pastels, playful brushstrokes and icons contrasting with precise fonts and messaging.
