Royal Marines Charity
How can we turn a professional ethos into a methodology which can help transform other organisations too?
The Commando Mindset
CLIENT
Royal Marines Charity
Brand Identity
Copywriting
Film
EXPERTISE
For Royal Marines the Commando Mindset is an elemental thing – an idea, based on comradeship, mental strength and resilience, which stays with them throughout their careers and beyond.
Our challenge was to get the idea into a shape so that people in other large scale organisations and businesses could harness it to tackle the ups and downs in their own stressful working lives. We worked with veterans Jon White and Joe Winch to define and build a step by step, how-to methodology which we then captured in a dynamic design and iconographical format. Jon and Joe also helped us create films of their own astonishing stories and the ways the Commando Mindset helped them through.
